Atlanta Technical College
Branding And Print Design, Promotional Signage
The administration at the Atlanta Technical College requested a more streamline, consistent approach to package their admissions and student handout materials to increase student admissions and engagement. Materials and templates were developed and disseminated to staff and college administration to ensure message and brand consistency throughout the college.
Various park-like components, including colors were pulled together to capture elements that represented nature, happiness and rejuvenation. The marketing materials were distributed to nine parks located in the DeKalb County, Ga. The event increased the visibility of these parks by 14%, increased the enrollment of other Board of Health initiatives by 37% and had 3,000 attendees at hosted activities.